Five of the next big marketable Premier League footballers


Matt Haynes | January 21, 2016

The football club rich list recently released by Deloitte, saw Manchester United drop to third from second and Manchester City, Arsenal, Chelsea and Liverpool make up positions sixth to ninth respectively.

As a result, Coral review five of the next potential marketable players in the Premier League that clubs may look to commoditise as a key form of revenue in the future.

Dele Alli

Predicted to be the next big thing in English football, as well as effective on the pitch he also has the kind of attitude, swagger and charisma that sponsors love.

Should Spurs decide to cash in on him in the future, as they did with Gareth Bale, they could demand a similar price tag, due to his marketability, that someone like Real Madrid would be happy to pay, in line with their business model.

Aaron Ramsey

Like Bale, the Arsenal midfielder could be the next big marketable Welsh asset, with Ramsey somewhat of a style icon, while also a potentially world class talent on the pitch. With Barcelona linked recently, the Catalan club must clearly see something in the player who could be Barca’s face for a number of years.

Xherdan Shaqiri

If he shows his true footballing potential at Stoke City, who are 13/2 with Coral for a top six Premier League finish, the Swiss attacker has more than enough charisma to also be a marketing figure. There is potential for the Staffordshire outfit to make a considerable amount of money from him if the two big Spanish clubs come calling, or even PSG in a couple of years.

Erik Lamela

Definitely an interesting one, though from a footballing perspective the Argentinian’s stock has risen considerably this season and he definitely has marketable potential. However, with Spurs paying £30m for him, they would be looking to see a healthy return.

James Ward-Prowse

Even more potentially outside-of-the-box, though the Southampton midfielder has developed a David Beckham-esque ability in free-kick situations and if Saints continue giving him chances he can become a key player.

From a marketing perspective, he seems to have all the traits and is also media savvy, courtesy of a good grounding and background, with his father a high-flying barrister.


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