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Bookies report record turnover on Women’s World Cup

| 12.06.2015

This year’s Women’s World Cup has attracted record-breaking turnover according to leading bookmaker Coral, who estimate that over five million pounds will be bet on the tournament.

The firm has described it as by far the most popular tournament since it began in 1991, having already taken thousands of bets on markets ranging from the outright betting to first goalscorers, and a sign of women’s football gaining in stature as a betting event. The largest bet placed so far was a £1,000 online bet on the host nation Canada lifting the trophy at odds of 10-1.

Saturday night will see England play Mexico, in which they are the 1-3 favourites to see off their rivals in 90 minutes. The Three Lionesses are priced at 33-1 to win their first World Cup, but Germany are the 2-1 favourites to secure their third victory in the competition.

“This Women’s World Cup makes it clear that women’s football is increasingly making its mark, not least as a significant betting event.  There are numerous factors contributing to the major boost in turnover, including the improved quality of football being played, the terrestrial TV coverage, along with favourable evening kick-offs.  It is great to see this growing level of interest in women’s football and based on the turnover so far, Coral alone is expecting to take well over half a million pounds on the tournament by the time the final comes around,” said Coral spokesperson Nicola McGeady.

“With the interest in women’s football  growing at an extraordinary rate, we are now giving it more prominence in our shops and with games being more competitive than ever before, it makes for a really exciting betting event,” added McGeady.


2-1 Germany, 3-1 USA, 9-2 France, 9-1 Brazil, 9-1 Japan, 10-1 Canada. 20-1 Sweden, 33-1 England, 33-1 Norway, 40-1 bar

**Match Betting

1-3 England, 7-2 Draw, 11-2 Mexico



Nicola McGeady

Nicola joined the PR team in January 2013 from Boylesports. Moving across the water from Ireland, she has taken on the role of PR Manager, dealing with all aspects of media activity, as well as taking on the responsibility of a number of the firm's key
partnerships such as At The Races and RUK. Nicola has been in the bookmaking industry for over six years,with a wide range of experience in radio and TV broadcasting, but you can also check out Nicola's lastest blog posts right here at the Coral news site. Like many of her Irish compatriots, Nicola is a huge Manchester United fan, and when not working, she can be found on a tennis court or enjoying the London social