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What the football financial rich list means for Premier League clubs

| 22.01.2015

The football club richlist, carried out by management consultancy company Deloitte, which surveys financial performance year-on-year, is often dismissed by many a fan.

It is the publication of documents like this that can help to educate and answer the abundance of complaints supporters make every summer about a lack of spending in the transfer window, however.

There’s no surprise perhaps in learning Real Madrid, after winning ‘La Decima’ (10th Champions League title), topped the richlist for the 10th year running with revenues of £459.5m, while there were five English clubs ranked in the top 10.

As a result, Coral analyse what these recent figures mean for the Premier League sides, long term.

Manchester United
Man Utd, odds-on with Coral at 4/9 to finish in a Champions League spot, rose two places to second, despite not qualifying for Europe’s elite club competition last season.

However, their £433.2m revenue figure for 2014 is a £36.8m increase on 2013, though undoubtedly the arrival of big-money names in the summer, including Angel Di Maria and Radamel Falcao (on loan), motivated an upward surge in shirt sales.

Should the club finish in the Premier League top four this season and recruit more star players, it could see them topple Real next year, if they can challenge them for their share of the global market.

Manchester City
Retaining their sixth place position after winning the Premier League and Capital One Cup, City recorded a 28 per cent increase in revenue – the largest of any club in the top 10 at £346.5m.

Investment in overseas clubs, Melbourne City, New York City and Yokohama Marinos strengthened their commercial position, as a globalisation franchising strategy took centre stage.

The Blues have made significant strides in fiscal performance over the last decade following Roman Abramovich’s takeover; however, with the introduction of Financial Fair Play, they have worked hard to eradicate any build up of debt, in relation to expenditure and revenue. As a result, the west London outfit reported record revenue figures in 2013/14 of £324.4m, an increase of 25 per cent, which left them seventh in the standings.

Systematically and strategically changing their transfer policy five years ago, they concentrated on identifying top younger talents at a cheaper rate to then send out on loan where their value would rise. They also expanded their network, securing global partnerships with feeder clubs like Vitesse Arnhem.

Growing by 23 per cent, Arsenal’s revenue topped £300m as they placed eighth. It seems their new stadium, which they now own outright, is starting to pay off, as matchday figures exceeded £100m for the first time since 2008/09 and is the second highest in the world behind Man Utd.

Having secured a kit deal with sports retail giants Puma, one of the most lucrative of its kind in football, which came into action at the beginning of this season, they are well placed to jump dramatically over the next few years, if they stick to their so far excellent commercial strategy.

A more impressive performance in the Champions League this season, will see a rise in television and matchday revenue, which could ultimately see the Gunners jump a couple of places next year.

A return to Champions League football, albeit fleeting, this season, combined with an impressive campaign in 2013/14 saw Liverpool jump three places to ninth in the richlist.

To consolidate a position in the top 10 for next year, the Reds would have to finish in a Champions League again place this term (5/1 to do so), which would also justify a vital cash injection for transfers from the board. Otherwise, their overall financial performance might drop dramatically.



Matt Haynes

A long-suffering Leeds fan, Matt studied Sports Journalism at university, and has a plethora of multi-industry experience. Having worked on behalf of multiple hedge funds and top-tier investment banks in executive search, he has also had a stint with the BBC and the Press Association. Outside of work, he pursues entrepreneurial activities and likes to keep fit.
Although he has interviewed current England manager Roy Hodgson as well as Rafa Benitez and a number of other names, he is honoured to have spent time in the company of Gordon Banks. Matt enjoys cultivating long-lasting professional and personal relationships, is solution orientated, and supports Coral’s sports content provision.