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Coral Become the First UK Brand to Run a 48-Hour Twitter Trend

| 11.03.2014

Coral bookmakers has become the first UK brand to take a 48-hour media placement on the Twitter promoted trend for this week’s Cheltenham Festival.

The Cheltenham Festival is the biggest four days of the jumps season calendar with an estimated turnover of £500,000,000 in bets. It is also the Festival where legends and heroes are made with the careers of horses, jockeys and their trainers often cemented in the history books as a result.

The media placement will run across the first two days of the Cheltenham Festival, March 11th and March 12th, 2014. Coral will use the placement to drive conversation and the Twitter promoted trend #Heroes will reflect that. In addition to this, Coral’s guaranteed top price on a rock star horse each day will also be promoted.

Tania Seif, Head of Coral Social Marketing, commented; “Simply put, The Cheltenham Festival is as important to bookies as Christmas is to other retailers. That’s why we’re making this commitment with Twitter to be the first UK advertiser to take a 48-hour placement – A UK media first.”

The conversation at Cheltenham often pivots around past and present heroes so by using #Heroes, Coral aims to be a big part of that conversation. The bigger the social media conversation about Coral, the more likely it is that a customer will visit its website and mobile app or go into Coral shops especially with the guaranteed top price offer.

Seif continues: “The Twitter promoted trend product will allow us to inject our brand messaging into conversations already occurring on Twitter during one of the most important racing events of the year.”

For more information please contact the Coral team at ZPR
Tel 020 7896 3404



John Hill

John is the newest member of the PR team having joined in April 2014. In his previous role he worked as a broadcaster where he could be heard building up to the action in horse racing, greyhounds and a range of sports.
As a PR manager he will be responsible for Coral's news website providing the latest market movers, as well as various other media relations, including Box Nation and RPGTV.
John is a proud Rochdale fan having been born in the town which has produced the likes of Gracie Fields and Lisa Stansfield.