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Coral hail Sprinter Sacre “evens” offer as their most successful ever

| 07.03.2013

Coral this afternoon hailed their headline Cheltenham Festival offer of “Evens on Sprinter Sacre” as the most successful promotion they have ever offered on any horse racing event, and then confirmed it will run for several more days at least.

The Even money offer on Sprinter Sacre was launched by Coral at 9am this morning and by 5pm over 15,000 customers had taken advantage of the offer at an average stake of £18.

“The incredible demand from customers has exceeded our expectations but not surprised us as we knew we were offering an irresistible price about the star of next week’s Cheltenham Festival. Twitter went ballistic in the morning with over 95% of the conversations about Sprinter Sacre discussing our offer and at 10am Sprinter Sacre was trending on twitter,” said Simon Clare, Coral Spokesman.

“This is just the start though as we are going to continue the offer for at least the next few days so anyone and everyone who wants to get Evens about the shortest priced Festival favourite since Arkle will have ample time to do so,” promised Clare.

“There were some gripes about our decision to restrict a minority of customers to £10 but the vast majority got the full £20 at the promotional price but with such huge demand we want to stretch the offer out for as long as possible and have given priority to our regular customers and new accounts” added Clare.

“This is already the biggest and best offer we have ever run and with TV advertising starting tomorrow we expect our liabilities to hit seven figures sometime this weekend”, concluded Clare.